Movie Marketing and PR: Movie Premieres Terminator Salvation in Paris
Christina Bale and his wife Sibi Balzic at the premiere of Terminator Salvation in Paris, France.
Photo Credit: Fame Pictures
Movie Marketing and PR: Inglorious Bastards Movie Premiere Photos
Angelina Jolie and Brad Pitt at the Inglorious Bastards premiere at the Cannes Films Festival.
Photo Credit: Dave Hogan/Gareth Catermole with Getty Images
Movie Marketing and PR News
Movie Marketing
I bet you’re curious to see how they put together the Terminator: Salvation robot. Come see the T-900 anatomy here.
Web Marketing
Could you be committing some serious social network marketing trangressions in your misuse of Twitter?
Movie Viewing
Get a load of Hollywood before The Code tamed it. For a time.
Movie News
A MLK biopic may be nixed before it starts.
Production has started on All the Best Fun Begins, the latest Bollywood opus.
Photo Credit: One India
Movie Marketing and PR News: Product Placement
Product Placement
7-Eleven has earned the product placement coup of the year. The 24-hour chain is going to be the Terminator franchise’s partner in crime for the Terminator Salvation movie.
Ducati motorcycles are getting their turn in the spotlight, after being seen in such films as The Expendables, and of course the latest product placement darling Terminator: Salvation.
A rep for the motorbikes told Variety:
“Although we’re a big brand, we’re a premium brand, and movies help get us awareness for our products,” Viola said. “It gives us exposure to the general public that we don’t normally speak to. I still hear about (the placement in) ‘Fled,’ and that was a long time ago”
Titanic Movie is News Again
The 1998 blockbuster movie Titanic is becoming news again thanks to a survivor from the real ship—Millvina Dean—a 98-year old nursing home resident, who was a mere infant during the Titanic’s voyage.
According to the Kansas City Star, learning that the woman wasn’t able to financially sustain herself, Leonardo Dicaprio and Kate Winslet sucked funds out of their respective bank accounts to help cover the costs of Dean’s nursing home fees.
Movie Marketing and PR Notebook
Movie Marketing
Imax has declared that it’s not planning on rebranding its screens after getting some serious verbal blastings like this from Aziz Ansari, an actor on the NBC show “Parks and Recreation” after seeing Star Trek:
“These new ‘Imax’ theaters are really just nice digital screens with good sound, but they are not Imax, in that they don’t have the huge 72-foot (22-metre) gigantic screen which people would expect.”
Pixar goes to Cannes.
Movie Merchandising
Speaking of Star Trek, it’s actually inspiring iphone applications.
Riding on the success of the Star Trek movie, the Star Trek: D-A-C on Xbox LIVE Arcade game is being released.
Digital TV
The deadline for the transition to high definition is near, and the FCC wants to make sure that no viewer is left behind. Roger Goldblatt, the Federal Communications Commission outreach adviser told the Washington Post:
“We’re going to schools, we’re going to barbeques, we’re going to picnics. We’re going to where they are to spread the word.”
Video Rental
From launching DVD vending machines in its stores to trimming expenses, Blockbuster Video is doing its utmost to stay afloat, in the face of staunch competition from rivals.
Netflix is improving the way its recommendations system works.
More people would rather insert a DVD in their players than watch a movie online. This should make a lot of people in the DVD movie industry feel better.
Movie Industry
Now that movie industry uberproducer Jerry Bruckheimer has given video games a sprinkle of his holy water, will more video games be turned into movies?
Terminator: Salvation Goes All out for Marketing and PR Campaign
So that Christian Bale rant a few months ago, gave Terminator: Salvation some early buzz.
Now the real marketing machine is igniting, and it’s eminating a lot of smoke.
Contests
First there’s the advance screening contest (the courier-journal.com / Terminator Salvation Movie Contest) that’s being administered by some newspapers across the nation, mainly the Louisville, KY Courier Journal, which is giving out two passes to a fortunate reader to see the movie prior to its May 21st official release.
Star Inteviews
Sam Worthington, the new hunk in town gave an interview to ComingSoon.net prior to the movie’s release, and does a little promotion for the James Cameron movie Avatar as well. Nothing like killing two birds with one stone.
Movie Web marketing
No word on how long the movie’s custom made website has been active, but its flash-laden welcome screen features a battle scene from the movie, with Christian Bale’s character machine-gunning the T-600 Terminator.
The movie’s website color of choice is red and black, and after pressing OPEN MENU, it seems like it takes forever in Internet loading time for the actual menu to emerge.
The said menu includes 15 submenus, including video and gallery, a link to Skynet Research (huh?), and one for tickets and showtimes (that leads to a screen with a Activate Screen).
Movie Marketing Partnerships
Warner Brothers has apparently teamed up with a total of eight partners for the movie’s promotion, including Slim Jim, Visa, Pizza Hut, MyVu, XBox 360, and Oakley. Up to May 31st, those who visit 7-Eleven can get a collectible cup and straw featuring the machines from Terminator Salvation and can even try new Slurpee flavor from the convenience chain, Apocalyptic Ice. So after one has sampled it, will the Earth fall over?
Contests
With its partnership with Jeep, Warner Brothers is giving movie fans an opportunity to participate in its Jeep Summer Thrill in which the Grand Prize winner can win Grand 2009 Jeep® Wrangler Rubicon as well as a Family 4-Pack of tickets to aU.S. Six Flags® park. About fifty people have a chance of receiving a Family 4-Pack of tickets to any U.S. Six Flags park.
Up to 10 days after its initial release into theaters, Terminator: Salvation fans can also vye for a chance to instantly win an actual T-600 life-size Terminator, branded Xbox consoles and assorted prizes.
A lot of the cross-promotions seem to be male-slanted. Doesn’t the Terminator franchise have some female fans too?