Movie Marketing and PR Spotlight: Extract

Miramax Films’ Extract opens nation wide on Labor weekend. The Los Angeles premiere went on without a hitch, and the movie’s marketing campaign was full-blown even before then.

Its website really left a lot to be desired. Firstly the domain has too many hyphens than any movie fan cares to type. Extract-the-Movie.com. Are you pretty much exhausted by the time you type the second hyphen?

The domain name isn’t the only problem with the website. The site itself looks like Krayola Crayons art project…and uses twice as many colors. One would expect this from a Disney kid’s film, not a movie that purports to be the sequel of Office Space, an adult comedy.

If you’re still in Internet Browsing Antiquity, forget about it! You won’t even be able to peruse the site comfortably (you will be greeted with a nice, “You are using an outdated browser. For a better experience using this site, please upgrade to a modern web browser” message).

You can easily download the latest version of Firefox, however. You’re also given the choice of Safari 4 or Google Chrome, and Internet Explorer 8.

The site ought to be given at least a B+ for its features. You can become acquainted with the characters as well as the actors who play them via a mini biography.

Character posters, wallpapers, are available as downloads, and screensavers for both the PC and Mac are also dowloadable.