Movie Marketing and PR Notebook
Product Placement
The Vespa bike got some screen time in the Paul Rudd-starring I Love You Man. [PPN]
Movie Buzz
Anne Hathaway to play Judy Garland on the stage and on the big screen. Will this be her tour de force? [DFP]
Sunshine Cleaning is part of an indie trend. [TD]
Remember the much-talked about remake of the 80s movie Footloose, starring Disney High School Musical darling Zac Efron? The remake is still on, but Zac is out of the picture. Oh well, the pre-production buzz was good while it lasted. [ETV]
Since her film Duplicity made only almost half of what the Nicholas Cage movie Knowing did over this box office weekend, some critics are wondering if Julia Roberts “still got it”. [NYDN]
Summit Entertainment has casted Native Americans in roles for New Moon, the Twilight movie sequel. [RBB]
Movie Merchandising
Seth Rogen is recreating his role in the movie Monsters vs. Aliens in a video game version. [MSN]
Festival Marketing
Ithaca College has its first environmental film festival. [IC]
Is Bollywood cementing its world dominance? Its latest triumph: a film festival devoted to it in Poland, of all places. [HT]
Legal
Last year, the Federal Election Commission voted to block pay-per-view broadcasts of producer David Bossie’s documentary Hillary: The Movie. Bossie continues to fight, with the Supreme Court listening to his legal team’s arguments.
Movie actor Warren Beatty is being sued by Tribune for lapse of contract after a 2006 letter, asking him to cede the licensing rights if he does not produce another Dicky Tracy project by November 2008. [GUK]
Other
How many of these retro monster and alien movies have you seen? [FSR]
Movie Marketing and PR News
Web Marketing
Google has an advertising model based on users’ searching and page views perusing, but some, in particular advertising watchdogs and consumer protection advocates, are concerned that this could be violating the rights of citizens. [EW]
If you’re reading this blog, you’re probably in the movie marketing and PR business. But are you making Twitter, the social blogging platform, a must? Do join. You might be glad you did. [Forbes]
Like most people in the movie marketing and PR business, you want to know what people are saying about your brand. Microsoft thinks it can help you; it’s come out with Twends, a search engine of some sort that gathers public opinion about brands, people things. [CNET]
You might really want to rethink that movie marketing and PR campaign, the one you were planning on launching solely by email. [PC Mag]
Tech
Rob Spence, a Canadian filmmaker who lost his eyes in a shooting accident, is turning his eyes into a human camera lens with the help of a prosthetic eye. [HL]
Landline phones will be what the telegram is for the 21st Century…one of those archaic words you’ll probably see mentioned only in period films. [IW]
Movies
Pixar is conducting a marketing tactic for which its rather famous: releasing a short film concurrently with a feature. [SR]
Maybe they’re waiting until the perceived super-hero movie backlash cools down, but Marvel is pushing the Thor movie back a couple of notches. [RBB]
Deleted scenes are such a good emotional blackmail tactic for the ardent movie fan. [AP]
Legal
Are websites that feature movies that have yet to be released a blessing in disguise, or shall it be called by it’s name p-i-r-a-c-y. [PJ Star]
Does the North Carolina woman suing Jane Fonda, Warner Bros and Jennifer Lopez thinks she coined the mother-in-law paradigm? [Guardian]
Movie Marketing News and PR Roundup
Marketing and PR people have one less magazine to pitch too. Arena Magazine a 22-year old men’s luxury and style magazine is throwing in the towel. [Sky News]
Are you anticipating a Watchmen II? A sequel isn’t likely. [AP]
Fresh off his Slum Dog Millionaire Oscar tour de force, Danny Boyle just might be the man for the next movie in the 007 franchise. [AP]
Think twice before posting something on a social network, say like Facebook. Indiscreet postings have been known to lead to lead to divorces, murder, and the occasional red slip.
Movie Marketing News: Jonas Brothers 3D Movie+
The Jonas Brothers 3D movie the on-the-nose titled Jonas Brothers: The 3D Concert Experience is going to be released this weekend. All pre-release observations are pointing to the fact that the film will smash the box office. This will be a first for a concert film from the past 20 years or so. But that’s to be expected: Jonas Brothers + 3D! A winning combination, indeed. [Pop and Hiss]
And wait! There’s more! (more…)
Movie Marketing Links
Heath Ledger’s last movie role may possibly not find the light of day, unless…
Applying the rules of movie marketing to marketing a comic book.
Hulu’s content is being derived from TV.com and Boxee. Is that a collaboration made in aggregation heaven?
Deconstructing the Oscars.
Get a headstart on the Oscars 2010 by getting your movie in front of influential people…now.
Has any of these 10 questions about this year’s Oscars crossed your mind?