Movie Merchandising News: Disney Begins Merchandising Blitz for The Princess and The Frog

If there’s one thing that characterizes Disney, it’s advance movie publicity chutzpah.

Its latest animated movie The Princess and The Frog won’t actually be released for another 6 months, but Disney has already set up a website.

Late last year, the movie’s marketers sparked a buzz about the coming of the movie that didn’t actually bear all-positive fruitage, especially in the blogosphere where first pics of the movie and its plot got mixed reviews.

Now, the movie studio is hurriedly going into another aspect of marketing the movie: merchandising. (more…)