Digital Cinema Find Its Way in Latin America

Thanks to cellular service company Movistar and Coca- Cola, digital cinema screens are finding their way across Latin America.

The transition is moving, however, slowly. Leading the way is Mexico, which has been accommodated with nearly half of the 7,000 ones projecting in the region. South American countries such as Venezuela, Brazil, Bolivia, Chile, Brazil, Uruguay and Paraguay are also benefiting from the digital screens. The number of digital-converted screens are expected to increase as the year rolls by

Variety reports,

The benefit is higher theater occupancy rates, as cinema-on-demand is pulling average rates of 40%-50% compared with 20%-30% for commercial releases.