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Google to Make Your Researching and Search Life a Little Easier

Posted on Tuesday, March 24, 2009 in Online Marketing

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It’s surely happened to you before. You inserted a search into the Google search box and had to sift through pages and pages of results. That’s all fine, but with just 24 hours in the day, and less than 1/18 of that to get your movie marketing project finished and off the ground, who can bother with pages and pages of results?

Maybe you were trying to put together a poster mark-up for your movie’s marketing compaign and tried to look posters from the film noir era and kept on yielding results that had nothing to do whatsoever with what you have in mind.

Google has heard your frustrated cries and is acting accordingly:

Stephen Shankland of CNET breaks down the new and improved and faster-working feature like this:

The technology works by analyzing the content of Web pages that appear related to the query and determining from those pages the “entities” such as people, places, or concepts that are related to the query.

If you are multilingual inclined, the feature is also available in 37 languages other than English.

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