Movie Marketing and PR News

Movies

The next time a movie opens, don’t think of it as a release, but rather as a branding opportunity, or better yet a branding relaunch.

The folks behind the movie Breaking Upwards are resorting to movie marketing and PR overdrive to draw attention to their film.

The movies released in ‘08 that made it fun to walk over to a movie theatre.

Fantastic Four redux?

First comic books, and now sleuth classics. Hollywood is throwing its hopes in Sir Arthur Conan Doyle’s Sherlock Holmes mysteries. In the post-Truth commercials Millenium, the movie’s merchandising will not include bongs, surely!

The French movie Welcome is really unwelcomed by French Immigration Minister Eric Besson who doesn’t appreciate its handling of French-British immigration issues. With all due respects sir, you should have put a lid on it; now the movie which could have been a slept-on artsy will be a film du jour.

No, film studies is not a dead field.

Sugar, the movie about a Dominican teen’s journey to the ranks of Major League Baseball has released a poster for the film that doesn’t quite tell the story.

DVD Marketing and Packaging

Does it matter how a DVD is packaged? DVD talk breaks down the packaging of Role Models for us.

Bloopers and deleted scenes, directors’ cuts. Movie directors have to find some tactic to get us to buy the DVD these days.

If you’re not sure that the VHS tape is dead, do please check out this pic that tells a thousand words.

Movie Finance

The national recession is leading to yet another domino effect: Hollywood taking less and less chances. Will original scripts suffer, and will good stories just float around while Hollywood tries to chase prequels, remakes, and flicks with franchise potential?

Print

More and more layoffs are taking place in print media. When will it end? Not any time soon, you can be sure.

Lauren Daly of South Coast Today argues that chick lit makes women dumb, so what effect does chick flicks have on the gender?

Branding

In a move that some are calling misguided and others are labeling welcomed, Dora the Explorer is getting a revamping in the form of a new Mattel tweenage doll. Another Mattel mainstay is also getting a makeover, the half-century old Barbie.

At the end of the day, it really is all about branding and, oh, wait the resonance principle too.

Web Marketing

Someone actually thinks that supplanting Google is a possibility in the near future.

And you thought things were over for it after the Academy Awards! Slumdog Millionaire surpasses Milk, Valkyrie and Changeling and becomes the most dowloaded (albeit illegal) movie post-Oscars.

Is it safe to say that one repercussion of many newspapers going down under, and therefore less critical movie reviewers, is the rise of the YouTube reviewer quote pullout?

Movie still via Foam Magazine