Movie Marketing and PR News

Web Marketing

Google has an advertising model based on users’ searching and page views perusing, but some, in particular advertising watchdogs and consumer protection advocates, are concerned that this could be violating the rights of citizens. [EW]

If you’re reading this blog, you’re probably in the movie marketing and PR business. But are you making Twitter, the social blogging platform, a must? Do join. You might be glad you did. [Forbes]

Like most people in the movie marketing and PR business, you want to know what people are saying about your brand. Microsoft thinks it can help you; it’s come out with Twends, a search engine of some sort that gathers public opinion about brands, people things. [CNET]

You might really want to rethink that movie marketing and PR campaign, the one you were planning on launching solely by email. [PC Mag]

Tech

Rob Spence, a Canadian filmmaker who lost his eyes in a shooting accident, is turning his eyes into a human camera lens with the help of a prosthetic eye. [HL]

Landline phones will be what the telegram is for the 21st Century…one of those archaic words you’ll probably see mentioned only in period films. [IW]

Movies

Pixar is conducting a marketing tactic for which its rather famous: releasing a short film concurrently with a feature. [SR]

Maybe they’re waiting until the perceived super-hero movie backlash cools down, but Marvel is pushing the Thor movie back a couple of notches. [RBB]

Deleted scenes are such a good emotional blackmail tactic for the ardent movie fan. [AP]

Legal

Are websites that feature movies that have yet to be released a blessing in disguise, or shall it be called by it’s name p-i-r-a-c-y. [PJ Star]

Does the North Carolina woman suing Jane Fonda, Warner Bros and Jennifer Lopez thinks she coined the mother-in-law paradigm? [Guardian]