Movie Marketing and PR News: Product Placement

Product Placement
7-Eleven has earned the product placement coup of the year. The 24-hour chain is going to be the Terminator franchise’s partner in crime for the Terminator Salvation movie.

Ducati motorcycles are getting their turn in the spotlight, after being seen in such films as The Expendables, and of course the latest product placement darling Terminator: Salvation.

A rep for the motorbikes told Variety:

“Although we’re a big brand, we’re a premium brand, and movies help get us awareness for our products,” Viola said. “It gives us exposure to the general public that we don’t normally speak to. I still hear about (the placement in) ‘Fled,’ and that was a long time ago”