Movie Marketing and PR Notebook

Movie Marketing

Imax has declared that it’s not planning on rebranding its screens after getting some serious verbal blastings like this from Aziz Ansari, an actor on the NBC show “Parks and Recreation” after seeing Star Trek:

“These new ‘Imax’ theaters are really just nice digital screens with good sound, but they are not Imax, in that they don’t have the huge 72-foot (22-metre) gigantic screen which people would expect.”

Pixar goes to Cannes.

Movie Merchandising

Speaking of Star Trek, it’s actually inspiring iphone applications.

Riding on the success of the Star Trek movie, the Star Trek: D-A-C on Xbox LIVE Arcade game is being released.

Digital TV

The deadline for the transition to high definition is near, and the FCC wants to make sure that no viewer is left behind. Roger Goldblatt, the Federal Communications Commission outreach adviser told the Washington Post:

“We’re going to schools, we’re going to barbeques, we’re going to picnics. We’re going to where they are to spread the word.”

Video Rental

From launching DVD vending machines in its stores to trimming expenses, Blockbuster Video is doing its utmost to stay afloat, in the face of staunch competition from rivals.

Netflix is improving the way its recommendations system works.

More people would rather insert a DVD in their players than watch a movie online. This should make a lot of people in the DVD movie industry feel better.

Movie Industry

Now that movie industry uberproducer Jerry Bruckheimer has given video games a sprinkle of his holy water, will more video games be turned into movies?