Movie Marketing and PR Notebook

Technology

The Visual Effects Society may be good at deciphering innovative special effects in movies, but they’re not so zealous when it comes to marketing. [FXR]

International Cinema

Are you making an Irish film? How many of these vital ingredients does your future Irish film classic have?

Movie Marketing

Has Watchmen killed off the comic superhero movie sequel?

Social Networking

If you can’t beat them, or much less buy them, the solution is to join them. Sort of. Facebook’s offer to buy Twitter last year was met with a “Thanks, but no thanks”. Now Facebook is finding ways to live vicariously through Twitter…by ganking a lot of the micro-blogging platform’s features.

Not to be left out of the social networking game, Bebo has come up with Lifestream, a platform that will allow Beboists to compile all their updates from other social networks (such as Twitter and MySpace) into a single feed. [BR]

Facebook’s traffic is double of what it was last year. But the influx of traffic isn’t coming from who you might expect. [IW]

Web Marketing

How to upgrade your local search mojo.

Publishing

With the upcoming Thor, Spiderman 4, Transformers, scheduled for release in the next two years, some book stores are experiencing a comic book sales boom.

Legal

Sony is suing Twentieth Century Fox as well a World Rush over billboard agreement.

The Supreme Court has decided in the favor of “The Family Guy” in the lawsuit in which the “Wish Upon a Star” Publisher legally challenged the show’s producers using the classic song in what they viewed as a anti-Semitic reworking of the classic ballad. [AP]

Marketing Elsewhere

So where are all the television marketing directors?