Movie Marketing and PR Watch: Fired Up

Fired Up placed in this weekend’s Box office Top 10, in spite of critical review headlines like “Fired Up! Cheerleading farce falls flat” from the Boston Globe and ‘Fired Up’: Not much to cheer | 1 ½ stars” from the Kansas City Star, and the more pathetic-sounding “‘Fired Up’: Give It an ‘F’” from the Washington Post.

Positioning

The movie, which apparently was inspired by the early 2000s hit Bring it On, depended heavily on its marketers’ ability to reach the teen and college crowd.

Star Press/Interviews

Screen Gems, like a lot of studios in these recession-plagued times are putting a lot of emphasis on star interviews.

Prior to opening weekend, Eric Christian Olsen, who plays one of the popular jocks in the movie, obligingly gave an interview with the Los Angeles Times which appeared in the publication’s print section.

One of the most largely unleveraged aspects of movie publicity is (more…)