Movie Marketing Trends: Trip Contests

Canada-based Mongrel Media, the movie company behind the upcoming Michael McGowan movie starring Joshua Jackson One Week is adopting a similar strategy as the marketers for the Woody Allen Oscar winning movie Vicky Christina Barcelona: they’re sending contestants on a vacation.

Visitors who hop on the movie’s website have a chance to win a two tickets for a trip to the rockies, as well as chance to be one of 10 winners to win customized leather bags from leather goods and active wear company Roots and books and DVDs prize packs.

In orchrestrating the contest, Mongrel is partnering with AirCanada and luxury hotel chain Fairmont.

And they’re not stopping there. Mongrel Media is actually offering free screenings on a first-come-first-served basis to the movie website’s visitors. Movie fans will get a chance to sign themselves and a friend up for the free screening in major Canadian cities like Halifax, Caligary, Ottawa, Vancouver and Edmonton. And they get automatically opted in for other screenings and the company’s movie alerts newsletter.

The Rockies trip contest certainly correlates with the movie’s actual plot which centers on an about-to-be wed twenty-something whose impending marriage propels him to do some soul searching via a border-crossing road trip.

Expect to see more movie contests in this vein as more and more studios join forces with companies in cross-branding efforts such as this one.